We were approached by Irish Distillers to design a point of sales unit for Absolut Vodka. The solution needed to win retail floor space while providing capacity for 72 bottles in an area of two square feet. We took the iconic shape of the bottle as the starting point for our design and created a three tier unit. A base was incorporated to allow for branding and promotions to be updated, this also cleverly concealed the supports necessary to keep the unit stable.
The result, a simple and unique design solution our clients were delighted with.