It's early in the morning to be looking at alcohol I know. If I had any decency I would have at least waited until just after noon. But I love this branding and packaging design for Espolón Tequila by Landor so much that I just had to break the rules a little. I love, love love, the day of the dead illustrations which tell the story of Rosarita and Guadalupe fictional journey and Ramón the Roosters which depicts the struggles of the Mexican people during pivotal moments in their history. Plus the rebrand is just in time to celebrate the 200th anniversary of Mexico's Independence from Spain, what great timing!
via Lovely Package